Consumers in both mature and growing economies are very sensitive to new experiences and concepts. We want to be the ones who pleasantly surprise them with new flavours, and new product concepts that will help them enjoy “sweeter” moments in their lives. The confectionery market is one of the most dynamic and creative markets in terms of new product developments. Two of the major trends currently affecting the use of flavours within the confectionery industry, can be categorized under the headings ‘health focus’ and ‘bolder’ more unusual flavor combinations. Think for example of mixtures of sweet and spicy flavours such as orange and chili, cinnamon and orange and salted caramel and chocolate. To support your product development we offer you a broad range of traditional, high quality flavours for all confectionery segments, but we can also support you in your search for new taste experiences to attract consumers.